Writing3

Sustainable design is an environmental and responsible design. We can consider a triple bottom line to describe it, which means that it doesn´t have just to be financially possible, it also needs to give benefits to society and the natural environment. It is indispensable the function, leaving behind the great importance of financial, environment and society, the only thing left is the purpose, why is the element made for, because if the product doesn´t “fit the purpose” it won´t sell. It is important to consider the product performance, style, ease of use, practicality and acceptability. “The first rule of sustainable design is that before to design a sustainable product you have to design a good product”. Sustainable design is about designing in the context of systems, developing solutions to make the systems more sustainable. We can assume that sustainable design as good design or vice versa. Ebay is one example of company that implements sustainable design, they have created a new market for 2nd hand goods, helped to change attitudes and behaviors, and finally have been commercially successful. But why are not there a lot of companies that apply sustainable design in the design of their products? - Because there is a lack of knowledge about sustainability issues, business skills and systems thinking. - The averse to risk in business, the uncertainty makes them feel insecure, that´s why they prefer that designers do the same things over and over again. And this entails to a lack of innovation. Sustainable design can be involved in many aspects that conform a space, a country, some of them are: the planning which means the urbanism, the architecture, the landscape and garden design, the graphic design, agriculture, disposable products, domestic machinery and furniture, etc. On this paper I am going to write about the architectural theme, the sustainable architectures are based on reducing the environmental impacts during the construction process and all it regards. The efficiency of heating and cooling systems, the use of alternative energies, the use of recycled materials, the solar technology, wind power and many others are the principles of sustainable architecture. The architects making sustainable designs has some challenges that they must attend in their designs like the attempt of making a building that function without pollution and not just reduces it. An essential element is “indoor environmental quality including air quality, illumination, thermal conditions, and acoustics”. One example of sustainable building is the Hillside House, which is a characteristic of sustainable architecture from top to bottom. With solar panels on the roof and being made by recycled materials the environmental impact of this home has been reduced. The designs wanted to make a green house, a sustainable house. The **energy sector** is based on sustainable technology, using renewable sources of energy like: solar, wind, hydro, bioenergy, geothermal and hydrogen. The world fastest growing energy is the wind, which is captured through wind turbines. The **water sector** refers to the sustainable water technologies which have become an important industry segment. The water destined for consumption isn´t always for drinking in developing countries, which means that the implementation isn´t right all the time. Water has to be differentiated in function of its qualities, so the use of water has to be more rational. Finally we can say that sustainable design is a design of “flexible systems that can be sustained indefinitely” and a sustainable product design is the design of products that gives the chance of sustainability to the systems in which they develop. Sustainable design has three essential complements: economy, environment and society, being the three of them indispensable, and all responding to the purpose of the product. Sustainable design can be used in every element that surround us, and in architecture it represents the extreme care to make a building without affecting the environment. Sustainable design is present in the energy sector by the use of alternative energies and in the water sector in the in awareness of that water is a limited recourse.
 * SUSTAINABLE DESIGN - SUMMARY**



 (http://www.espdesign.org/sustainable-design-resources/sustainable-design-videos/)  (http://en.wikipedia.org/wiki/Sustainable_design#Sustainable_architecture)

http://clear.msu.edu/viewpoint/viewAudio.php?_ID=_t_4429_1354024086